ARDAS is a self-funded model that uses local radio services as emergency broadcast centres during times of disaster. It was
developed in recent consultation with Victorian emergency service workers and residents who identified the major failings of
radio during the recent Victorian bush fires as:
* Not enough people were actually listening to the radio or knew to tune into to the radio as radio services in small regional
centres are almost exclusively relays from larger centres with little or no local content.
* The emergency information was too far behind what was actually happening as the stations were obeying commercial
imperatives or adhering to their normal formats (this in most cases also included the ABC). The overall impression was that radio
treated the disaster as a major news event rather than providing any real assistance.
* When phone lines and other means of communication to smaller affected areas failed the flow of information to the studios of
these stations in larger unaffected town or cities stopped.
ABM has a 20 year plan to create small local low powered radio services throughout regional Australia, as part of this plan ARDAS
will also be implemented. ARDAS is part of a sound business model: Regional radio services are funded by local business advertising
and become a vital service to the community in pleasant times and during times of trouble they fill a vital role in helping
emergency civilian co-ordination.