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All new music added to our network on the 1st of each month gets a "blast" of VHR (Very high rotation) airplay which means approximately 15 times the regular airplay each week. After this it drops off to ACR (Annual Current Rotation, approximately 2 plays a week) and finally at the end of the current year to PCR (Previous Current Rotation, approximately 1 play a week and it is made available for deletion review as play list catalog expands).
Guaranteed airplay (or GSR rotation) allows you to purchase VHR Rotation on a month by month basis for an individual song after its first for-free 30 day VHR run. This means that it will remain at the high level of rotation and not drop to ACR (or even PCR if you wish to continue promoting it beyond 12 months).
We reserve a limited number of GSR rotation spaces in our master play lists to generate revenue, whilst balancing out the need to provide free airplay to other artists.
We look upon GSR spots as Advertising spots, that is we are paid to promote a product within the context of our radio output which is necessary to radio. We use broadcast quality audio files from computer for pre-produced shows and internet radio live. To comply with Australian and American broadcasting regulations in pre-production we have to add the statement "This is a paid Advertisement" to the start of the audio file. We extend this and include the name of the song and your website address (e.g. "This is a paid advertisement for BAND check them out at www.band.com) - so this actually works in your favor!
GSR rotation is charged on a per song per month basis. The promotion fee is $250 AUS per song per month.
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